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Hospitality: The Most Powerful Tool You Have (and the One Thing You Can’t Automate)

Hospitality: The Most Powerful Tool You Have (and the One Thing You Can’t Automate)

by Suzy Turnbull | Apr 17, 2026 | Guest Experience & Hospitality

On a recent trip back to Panama, I picked up this beautiful heart shaped seed pod. (It belongs to the “Panama Tree”).   It reminded me that hospitality, real, genuine hospitality, sits right at the heart of everything we do in this business. Next week, I’m heading to...
Back to Where My 7-Year Hosting Journey Began and What Surprised Me Most About Hosting

Back to Where My 7-Year Hosting Journey Began and What Surprised Me Most About Hosting

by Suzy Turnbull | Mar 31, 2026 | Guest Experience & Hospitality

Ten years ago, we started our vacation rental business in Panama, in Central America, where the climate is tropical, hot and humid all year round, with just two seasons: dry and rainy.   The tourist season has its hot-spots and low-spots, but essentially runs...
Are You Using the Right Tool for the Job?

Are You Using the Right Tool for the Job?

by Suzy Turnbull | Mar 16, 2026 | Systems for Running your STR Business

Why Every Serious Short-Term Rental Host Eventually Needs a Property Management System March 1st was the official start of spring in the Northern Hemisphere.  Against all expectations, and despite what my weather app confidently predicted, we had blue skies and 20°C...
Why Trust Is the Real Booking Decision in Vacation Rentals

Why Trust Is the Real Booking Decision in Vacation Rentals

by Suzy Turnbull | Feb 25, 2026 | Industry Insights

In April, I’ll be in London for a short-term rental industry conference. This week, I decided to get cracking and book somewhere to stay. I searched on Google, ChatGPT, and Perplexity (the two AI platforms I most commonly use) to find an independent host with a direct...
How to Price Your Short-Term Rental for Profit in 2026 (Without Guessing)

How to Price Your Short-Term Rental for Profit in 2026 (Without Guessing)

by Suzy Turnbull | Feb 20, 2026 | Systems for Running your STR Business

When I was researching my book, 5-Star Hosting Made Simple, one statistic stopped me in my tracks: a surprising number of short-term rental hosts operate at a loss, often without realizing it. Not because they lack passion. Not because they lack guests. But because...
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